Look out for Littlewoods Bingo – St Minver partnership’s upmarket bingo advertising campaign to is coming soon. This has been fashioned and orchestrated by TBG, the UK ad agency. The campaign is slated to target “aspirational women” through a concept of “Bingo Chic”.
The campaign is plan to be launched across casino and gaming portals and networks, according to Simon Mansell, TBG’s managing director in London. According to Mansell selling line is to be ‘the name you can trust’. It is also stressing the fact that it is combining with an established group of online and offline brands to be placed under the Littlewoods gaming umbrella. This he says, should give his company a head start.
Sportech PLC chief executive officer, Gary Speakman, who is the owner of Littlewoods Gaming, is reported as having said that the company’s aim is to be the market’s leading online bingo business. The company is attempting to broaden the company’s reach into the market and establish Littlewoods Bingo as a leading UK bingo website through leveraging the Littlewoods brand.
Launched in January this year, Littlewoods Bingo is a subsidiary of Littlewoods Gaming, and is itself owned by Sportech plc, the UK public betting group. The branding represents a cross marketing opportunity through means of Littlewoods Gaming. This company has significantly over 1.7 million players, and is providing a broad portfolio of Littlewoods branded betting and gaming opportunities. These include football pools, spot the ball, lottery scratchcard games, bingo, fixed odds betting, lucky numbers, casino and poker play.
Littlewoods Bingo is a white label site that has been shaped by and which is operated by Gary Shaw’s Gibraltar-licensed St Minver group. It is power-driven by Canadian Parlay Entertainment software. Virgin Gaming, Sportingbet, Yahoo, Wanadoo, zoo, and Poker Heaven are examples of other companies that employ St Minver’s white label facilities. Most recently the Russian based Rambler Media group has been included.
It is the goal of the new website to tap into a bingo player base of major potential. Littlewoods site includes strong community features. The company believes that the online bingo market will grow significantly during the next few years.